On April 11th and 12th , 2023, at Axiom headquarters were held special events titled Axi Health Pret-a-Рorter. The events were attended by representatives of the top 20 of the leading insurance brokers in Bulgaria.
The central theme was the launch Axiom's new health product: Axi Health, which marks the beginning of a new generation of insurance solutions in the field of health insurance and employee benefits.
The product combines the traditional solutions in health insurance along with a wide range of additional options, some of which are offered for the first time on the Bulgarian insurance market: treatment of socially significant, critical and serious diseases, infertility, in vitro procedures, alternative treatment, medical care at home, rehabilitation and physiotherapy manipulations after severe infectious diseases, incl. Covid 19. Axi Health is specially designed for the active, modern and demanding customers, for employers for whom social policy is not a formal issue and human resources are first concern.
The Pret-a-Рorter events started with congratulatory words to the attendees from Mrs. Tsvetelina Mihaylova – CEO of Axiom, as well as with a brief presentation of the key advantages of the new health insurance.
Ms. Mihaylova said: "At Axiom we believe that the future of insurance lies in the personal approach, which depends on how well we know our customers, their needs and expectations. From a business point of view, our goal is to hear what consumers need, to listen and understand what their problems are, to offer solutions and be useful, to add value and provide them with adequate support and assistance that are vital when someone health is affected. Our message to you today is together to offer our customers a modern health product and to assure them that it is important to value themselves and not compromise their health and health insurance."
The official opening continued with a short video clip with the main features of the new product, lively discussions and questions from the attendees.
